I am a design thinker; I process information visually as well as through human interaction and the written word. I think about how to design solutions based on people's needs, strengths, and weaknesses. I look for similarities and connections. I also identify challenges with an eye for how to transform them into something workable.
My work style draws upon "design intelligence" techniques. Design intelligence utilizes design skills, customer empathy, and market analysis to help you develop your business. It is the foundation of modern product development, and the source of business success for iconic companies such as Apple, Disney, and IDEO. The name of my consulting firm, DESi Potential (DESi being short for both "design intelligence" and "designing sustainable innovation"), is derived from and inspired by this approach to product development and business strategy.
I am amazed by the high-performance and simplicity of the materials and designs found in nature. I admire the entrepreneurs--including designers, engineers and chemists--working on sustainable innovation solutions.
Egg membrane (made of fibrous proteins)
Feather stem with styrofoam-like filling