Market Traction

We help sustainable innovations succeed and gain market traction. 

We are here to help you gain market traction. Here is what you can generally expect from us:

Assessing Your Baseline and Priorities 

We like to start working with you by interviewing you about what you know, don’t know, and what you don’t know that you don’t know. Do not be surprised if we ask you quite a bit about your motivations and history throughout this process. This information will help us assess your strengths, weaknesses, opportunities, constraints, assumptions, and risks.  It will also help us identify where you are missing critical customer and market insights to gain traction effectively. And help you prioritize your product development, business development, sales, marketing, and other resources going forward. 

Customer discovery & development

Much of our work is focused on helping you understand, get feedback from, and get in front of your ideal customers.  We will work with you to gain critical insights for your business by validating your assumptions about your customers and market, conducting user testing where appropriate, building relationships with your customers, and helping you establish a game plan to gain market traction. Read more here.


Product Development

Utilizing customer and user insights, we can help you develop your product through prototyping and iteration. Our expertise is in building prototypes from scratch, obtaining user feedback, and refining them into a successful product. We work with 2-dimensional prototypes using design software. This is most suitable for software/app development, early physical product prototypes, and the design of services, policies, and structural solutions. We can also connect you to a network of specialized 3D product designers as needed. Read more here.

Business Development

Business development is corporate strategy activated through strategic partnership building and industry intelligence. We help you identify and engage with suitable partners for your business success based on your current needs, capacities, and core strengths.  We also provide industry intelligence in the form of research and in-person interviews with key influencers in in your industry to help you understand your regulatory requirements, competitors, supply chain, potential investors, and important policy and market trends. Read more here.

Sustainable Innovation

We specialize in the unique challenges faced by companies looking to implement sustainable innovation in the maketplace. If you are innovating in the sustainability space, you will need to consider customer demand, industry trends, regulatory policy, corporate sustainability commitments, supply chain dynamics, and existing market infrastructure to a degree that most companies do not need to think about. We will help you through this process. Read more here.

DIY Advice

We offer DIY Advice to entrepreneurs and emerging companies regarding customer development, product development, business development, the challenges and opportunities of sustainable innovation, and the entrepreneurial mindset. Advice sessions are generally scheduled over a video call and we suggest signing up for a series of regular advice sessions to mobilize your decision-making and creative process.

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Reach Out to Us

If you are working on sustainable innovation, contact us to discuss how we can help you build your business or project on a solid foundation and scale successfully. Our market traction consulting services are designed specifically for the needs of companies like you.