Chances are high that you have multiple functional customer types. Your customers are not just your users. They are also the people who have the decision-making authority to purchase your product, those who hold the purse strings, and those who influence others to purchase your product. Watch this video to understand the difference.
All videos posted on my blog are available for 24 hours without a membership account. Thereafter you can view them through my online membership portal (annual subscription at $12.99/month), which you can access below: