Market Traction & Sustainable Innovation

Sustainable Innovation & Market Traction Consulting

What I Do

I help innovative and emerging companies contributing to the sustainability of our world become successful and gain market traction. My work focuses on:

  • Business Strategy: Building and scaling your business

  • Customer Intelligence: Customer discovery & development

  • Product-Market Fit: Customer-oriented product development

  • Troubleshooting: Overcoming points of business stagnation

You are in the right place if you want to prioritize your resources, focus your energies, and gain the insights you need to support your success.

get to know Me


My Process

I help you navigate the unique challenges and opportunities of succeeding in the marketplace with a new and innovative product, service, or platform. My process is focused on helping you develop your business, overcome points of stagnation, gather insights and strategically align your product or service with your customers, users, and market.   Read more about my services here.




My Expertise

My background is in entrepreneurship, design, law, economics, and sustainability planning. My expertise combines analytical assessment techniques with design thinking strategies. I leverage behavioral analysis, customer discovery techniques, market research strategies, UX design, and lean start-up methods to help you meet your goals.

Learn more about me here.

what I am writing about


What Others Think

"Joanna was able to very accurately articulate my vision and transform it into a visual roadmap that helped us make significant milestones on our project.  I believe her design thinking and analytical skills are a tremendous asset to any business."

—    Travis Rosbach, Principal at The Tumalo Group

"Joanna's been a big help in our customer discovery process. Her recommendations have been on point and have been actionable which has saved us a bunch of time. We've been lucky to find her."

—    Rick Lee, Co-Founder of Wildish Outdoorsy Gear

#productdesign #customerdiscovery #businessdevelopment #markettraction
#sustainableinnovation #sustainablematerials #sustainabledesign
#sustainabilityrenaissance #circulareconomy