Market Traction & Sustainable Innovation

Sustainable Innovation & Market Traction Consulting

What I Do

I help entrepreneurs and innovators contributing to the sustainability of our world become successful and gain market traction. My work focuses on:

  • Building and scaling your business

  • Overcoming points of stagnation

  • Customer discovery / development

  • Customer-oriented product development

You are in the right place if you want to prioritize your resources, focus your energies, and gain the insights you need to support your success.

My Process

I help you navigate the unique challenges and opportunities of succeeding in the marketplace with a new and innovative product, service, or platform. My process is focused on helping you develop your business, overcome points of stagnation, gather insights and strategically align your product or service with your customers, users, and market.   Read more about my services here.




My Expertise

My professional expertise is interdisciplinary and combines analytical assessment techniques with design thinking strategies. I leverage behavioral analysis, customer discovery techniques, market research strategies, user experience design, lean start-up methodology, and stakeholder collaboration to accomplish your goals.

Learn more about me here.

What Others Think

"Joanna was able to very accurately articulate my vision and transform it into a visual roadmap that helped us make significant milestones on our project.  I believe her design thinking and analytical skills are a tremendous asset to any business."

—    Travis Rosbach, Principal at The Tumalo Group

"Joanna's been a big help in our customer discovery process. Her recommendations have been on point and have been actionable which has saved us a bunch of time. We've been lucky to find her."

—    Rick Lee, Co-Founder of Wildish Outdoorsy Gear

#productdesign #customerdiscovery #businessdevelopment #markettraction
#sustainableinnovation #sustainablematerials #sustainabledesign
#sustainabilityrenaissance #circulareconomy