helping you break through the status quo
What I Do
My work focuses on helping you break through the status quo by:
Understanding your customers, suppliers & industry;
Facilitating sustainable innovation in your company; and
Developing your sustainable product and business.
Read more about my services here.
I bring a diverse background to my work, with professional experience in sustainability software entrepreneurship, environmental design & planning, and complex litigation. I specialize in customer discovery, market research, industry intelligence, user experience design and user-oriented product development techniques.
Learn more about me here.
in the news
I am passionate about the entrepreneurs who are working to build a more sustainable society, economy, and environment. That same desire and vision inspired me to become an entrepreneur as well:
Why people hire me
"Joanna was able to very accurately articulate my vision and transform it into a visual roadmap that helped us make significant milestones on our project. I believe her design thinking and analytical skills are a tremendous asset to any business."
— Travis Rosbach, Principal at The Tumalo Group
"Joanna's been a big help in our customer discovery process. Her recommendations have been on point and have been actionable which has saved us a bunch of time. We've been lucky to find her."
— Rick Lee, Co-Founder of Wildish Outdoorsy Gear
#productdesign #customerdiscovery #businessdevelopment #markettraction
#sustainableinnovation #sustainablematerials #sustainabledesign